Acceptance of blog usage: The roles of technology acceptance, social influence and knowledge sharing motivation

Recently, there has been a dramatic proliferation in the number of blogs; however, little is published about what motivates people to participate in blog activities. Based on the theory of reasoned action, we developed a model involving technology acceptance, knowledge sharing and social influences. A survey of 212 blog participants found strong support for the model. The results indicated that ease of use and enjoyment, and knowledge sharing (altruism and reputation) were positively related to attitude toward blogging, and accounted for 78% of the variance. On the other hand, social factors (community identification) and attitude toward blogging significantly influenced a blog participant’s intention to continue to use blogs. Together they explain 83% of the variance of intention to blog. # 2007 Elsevier B.V. All rights reserved. www.elsevier.com/locate/im Available online at www.sciencedirect.com Information & Management 45 (2008) 65–74